These visual representations are very powerful. Part of the public chats include videos showing ongoing scientific research and also show first-hand just how difficult the life of a person with ALS can be. ALS.net previously didn't have much of a mobile reach, so Viber really appealed to them. Tell a story - The power of a platform that is based purely in the digital world lends itself to story-telling.As Nelson shares, "The team in Russia or the team in China or the team in Philippines, were like, 'Okay, interesting.' They were all about supporting and really liked it and wanted to learn more but it wasn't like, "Oh, this is going to be a really big initiative for Viber." However, once they saw the passion for the initiative both in the US and around the world, they got caught up in the enthusiasm and started similar initiatives in their own regions of the world.
Be genuinely passionate: When Viber's ALS initiative first started, it originated from the North American office, as the ice bucket challenge was primarily US-based at the time.Since their chats are visible to the public, the public was able to be a part of their commitment, merely by reading along. They then discussed this, as a company, on their chats. Embrace transparency: Viber employees went to ALS TDI research facilities, met with researchers, and chatted with patients.These were easy and quick to make and launch, and soon people taking the ice bucket challenge enhanced their experiences by adding ALS stickers to their video messages. Also, Viber had begun to create sticker packs, which they then used to develop a special version for ALS. I think that made the opportunity to partner with them in this way unique," shares Goldstein. Viber's platform was a natural fit to continue the conversation, with upwards of 700 million users (most of whom are via mobile). Utilize internal resources: The ice bucket challenge was video based and spread via social networks.It's what our technology was created to do and it is what our technology allows for on a daily basis" says Nelson. "For us, this idea of spreading good vibes really makes sense. The mission of ALS.net is to use awareness and funding to find a cure. Freely." and their brand is to spread good vibes. Pick a cause aligned with the mission: Viber's tagline is "Connect.
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